Our vision - your growth.

We bring in new brands. We create new opportunities.

We help Italian dealers expand their offerings with high-quality Asian automotive brands, carefully selected for the local market.

With our experience in the field, we support the entire introduction process: from choosing the most promising brands to defining the commercial and operational strategy.

We work alongside you to build strong relationships, develop new lines of business, and grow sustainably.

Our mission

Our mission for reseller

We help Italian dealers grow through access to quality new automotive brands.
We provide a curated selection of emerging Asian brands and offer strategic and operational support to successfully integrate them into your offering:

• new brand scouting and potential analysis,
• support in negotiation and commercial agreement,
• coaching in the launch and communication phase,
• team training and after-sales management.

With us, dealers do not remain spectators of change, but protagonists of a new phase of growth.

What we offer dealers

Exclusive access to new brands. Full support to develop them.We help you differentiate your offer, attract new customers and consolidate your positioning with innovative, reliable and European-market-ready brands.

HOW - This is our offer 

CONSULTING

Strategic consulting for market adaptation

We work with dealers to develop and refine market repositioning strategies. This involves selecting the optimal product mix, evaluating Asian brand offerings, and aligning promotional tactics with market dynamics. For established brands, we act as a sparring partner to ensure that their strategy remains competitive and responsive to consumer expectations.

COACHING

Step-by-step strategic support

We go beyond traditional consulting, collaborating with iconcessionaires throughout theirstrategic journey. This includes identifying suitable products and partners, activating partnerships, and offering aaguidapractice to align operations with market demands, ensuring effective and seamless adaptation.

Our offer - Here is what we solve for you

Access to selected new brands

We open the door for you to high-quality Asian automotive brands selected for the needs of the European market and with strong growth potential.

Support in the deal phase

We support you in negotiating and defining the terms of collaboration with new brands to ensure transparency and sustainability.

Local launch strategy

We help you correctly position the new brand in your territory, with tools, materials and messages suited to the target audience.

Training and operational coaching

We train your team on product, sales, and customer journey, and stay by your side throughout the integration process.

Structured after-sales services

We provide you with brand support for spare parts, technical assistance, and customer support, so you can maintain high satisfaction and loyalty.

Marketing and communication

We collaborate in defining local and digital campaigns in line with the characteristics of your catchment area and brand positioning.

Financial solutions for end customers

We offer access to leasing instruments, consumer credit and banking partnerships, to support sales with formulas adapted to the European context.

Our offer - consulting

Strategic support to expand your offering

We support you step by step in the selection, integration and management of new automotive brands, with a tailored approach based on data, experience and knowledge of the European market.

Our services include:

• Potential analysis
  

  We assess the attractiveness and compatibility of Asian brands with respect to your territory and positioning.
  
  
• Commercial strategy
  We define pricing, margins, segmentation and channels together with you to ensure a sustainable and profitable launch.
  
  
• Operational adaptation
  We support you in integrating new processes, team training and after-sales organization.
  
  
• Risk mitigation
  We analyze critical issues and possible obstacles (logistical, financial, reputational), and build preventive solutions.
  
  
• Relationship building
  We facilitate dialogue and negotiations with brands, protecting your interests and creating a solid basis for collaboration.