DRIVE ASIAN: Our vision

We ensure the successful market introduction of high-quality Asian automotive brands through seamless integration of manufacturer innovation and dealer expertise, providing both brands and dealers with sustainable growth opportunities.

Our mission

We help Asian automotive brands successfully enter and grow in the Italian market. We take on the role of official importer or distributor, offering comprehensive support:

• strategic planning,
• regulated entry,
• operational management,
• brand building and strengthening.

With our deep market knowledge, we ensure a smooth transition and a stable and profitable presence in Europe.

WHAT WE OFFER BRANDS

A turnkey solution for Italy. From strategy to operations: we bridge the gap between your innovation and the Italian market, offering local expertise, an established network and a tailored approach to deliver concrete and lasting results.

Our offers - Overview

DOING

Full market entry.

At this stage, we assume the role of importer, distributor or brand representative, taking full operational responsibility for market entry. We establish and manage after-sales services, dealer networks, and financial structures, such as banks, to support the business.

COMPANIONSHIP

Step-by-step assistance for market entry.

We go beyond consulting by working with our clients throughout the entire market entry process. This includes identifying and enabling the right partners, building relationships, and providing practical assistance to ensure a smooth transition into the new market. And if desired, we build your organization in bulk.

CONSULTING

Strategic market entry consulting. We provide brands with a comprehensive roadmap for entering their target markets. From understanding market dynamics to defining actionable strategies, we provide companies with the knowledge they need to succeed.

Our offer - Here's what we solve for you

Regulated entry

We manage local regulations, approvals and bureaucracy. We enable you to enter the Italian market quickly, safely and compliantly.

Italian sales network

We build and manage your dealer network.We select strong partners and train them to best represent your brand.

After-sales support

We implement service, parts and customer care.We ensure a customer experience that lives up to Italian expectations.

Brand building

We give visibility and relevance to your brand in Italy. We create a communication strategy consistent with your values and target market.

Cultural Bridges

We translate needs and expectations between Asia and Italy. We facilitate cross-cultural collaboration to avoid misunderstandings and accelerate processes.

Financial structure

Our offer - COMPANIONSHIP

Step-by-step market entry support

We go beyond consulting by partnering with our clients throughout the market entry process. This includes identifying and enabling the right partners, building relationships, and providing practical assistance to ensure a smooth transition into the new market. And if desired, we build your organization in bulk.

Our services include:

• Partner identification and enablement: We identify and engage the right partners, ensuring that they are well prepared to represent your brand effectively.
  
  
• Relationship building: We establish and cultivate strong relationships with key stakeholders to support your market presence.
  
  
• Operational support: We offer hands-on assistance in setting up operations, ensuring a seamless transition into the new market.
  
  
• Wholesale organization development: If desired, we can build your wholesale organization from the ground up, acting as both investor and importer.

Our offer - CONSULTING

Strategic consulting for market entry

We offer a clear and comprehensive roadmap for successfully entering European markets. From understanding the local context to defining actionable strategies, we provide concrete insights to guide every step of your entry.

Our services include:

• Market analysis: Targeted research on consumers, competition and sector dynamics for sound strategic decisions.
  
  
• Regulatory compliance: Verification of legal, tax and regulatory requirements to ensure a compliant and safe entry.
  
  
• Cultural Adaptation: Marketing and operational strategies in line with local market expectations.
  
  
• Risk management: Identification and mitigation of key risks related to competition, supply chain and volatility.
  
  
• Partnership search: Identification of strategic local partners to facilitate entry and operations.
  
  
• Launch plan: Defining target markets, pricing and channels for effective go-to-market.